Cairo, Egypt
Qasr Payments
Illustrative case studyIllustrative imagery — not verified project photography.
Market
Egypt, payments
Category
B2B and B2C fintech
Scale
12,400 merchants onboarded · illustrative
Year
2026 · illustrative
Services
4
The challenge
Two audiences at once: small merchants who distrust new terminals, and consumers who still default to cash.
Our strategy
Win merchants first with a WhatsApp-led sales funnel, then drive consumer usage through in-store activation and cashback.
Launch thinking
The story behind the launch.
Brand narrative
Payment made simple for every shop on every street.
Tone of voice
Warm, practical and local. Plain Egyptian Arabic first.
Project USP
Next-day settlement for merchants, zero set-up fee and tap-to-pay on any phone.
Illustrative launch thinking; delivered scope and campaign outcomes require client confirmation.
Execution
- Brand refresh and merchant sales kit
- Click-to-WhatsApp merchant acquisition with chatbot qualification
- HubSpot CRM pipeline for field sales teams
- Consumer cashback campaign across Meta and TikTok
- In-store point-of-sale material and activation
Results
12,400
Merchants onboarded · illustrative
EGP 180
Cost per merchant lead · illustrative
1.9m
Monthly transactions · illustrative
All results shown are illustrative preview figures, not verified campaign results.
Next step
Ready to grow? Let's plan it together.
Tell us about your project, product or brand and we will come back with a view on strategy, budget and timing.