Sidi Heneish, North Coast, Egypt
Lumora Residences
Illustrative case studyIllustrative imagery — not verified project photography.
Market
North Coast, Egypt
Property type
Coastal second homes
Units
180 · illustrative
Year
2026 · illustrative
Services
2
The challenge
A short summer selling window and a buyer base spread across Cairo, the Gulf and Europe.
Our strategy
Pre-season EOI build-up, then concentrated media against Egyptian buyers in the GCC during the weeks they plan their summer.
Launch thinking
The story behind the launch.
Brand narrative
A summer address to return to, where the Mediterranean is part of the everyday.
Tone of voice
Warm, expansive and assured; sell the rhythm of a place, not a generic escape.
Project USP
Beachfront second-home setting in Sidi Heneish with a proposition for Cairo and diaspora buyers.
Illustrative launch thinking; delivered scope and campaign outcomes require client confirmation.
Execution
- Pre-launch EOI campaign
- Diaspora investor targeting across the GCC
- Sales gallery and launch weekend
Results
940
EOI registrations · illustrative
32
Launch-weekend reservations · illustrative
All results shown are illustrative preview figures, not verified campaign results.
Services used
Next project
Aster ParkFifth Settlement, New Cairo, EgyptNext step
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