Service
SEM & Paid Search
Search ads catch buyers and users at the exact moment of intent. We make every click earn its place.
What it is
Search, Performance Max, YouTube and Apple Search Ads management with keyword architecture, bidding strategy and landing-page alignment.
Who it is for
Brands with clear search demand — property searches, banking, payments, lending and investment apps.
Deliverables
- Keyword and competitor research
- Account architecture and negative lists
- Responsive search ads and extensions
- Performance Max and YouTube campaigns
- Apple Search Ads for app installs
- Bid strategy and budget pacing
Our approach
01
Research
Map demand, competitors and cost by intent stage.
02
Structure
Tight ad groups and clean match-type logic.
03
Convert
Ad copy and landing pages written as one message.
04
Optimise
Bids, queries and budgets reviewed every week.
KPIs we track
- Cost per acquisition
- Impression share on priority terms
- Conversion rate
- Return on ad spend
Questions
- Is SEM different from SEO?
- Yes. SEM is paid and immediate; SEO is organic and compounding. We run both together.
- Do you manage Apple Search Ads?
- Yes, for fintech and consumer apps on iOS.
- Can we bid on competitor names?
- Where platform policy and local regulation allow, and only with your approval.
- How do you report?
- Weekly dashboards plus a monthly review against business targets.
- Is there a minimum budget?
- We advise on the minimum that produces readable data in your market.
Related work
Next step
Ready to grow? Let's plan it together.
Tell us about your project, product or brand and we will come back with a view on strategy, budget and timing.