ROIBUFF

Insights

Notes from the market.

What we are seeing across launches, media and sales pipelines in our five markets.

Featured · Launch Playbooks

What makes a branded-residence launch work

The brand is the easiest part. Sequencing, pricing discipline and broker readiness decide the outcome.

Gitesh Sharma · 7 min read

Market Reports

Selling Egyptian coastal property to GCC buyers

The North Coast and Red Sea sell on a short calendar. Reaching Gulf-based Egyptians requires a different clock.

Rania El-Sayed · 6 min read

Performance Marketing

Cost per qualified lead is the only media metric that matters

Impressions, clicks and raw lead counts all flatter the wrong campaigns.

Nadia Farouk · 5 min read

SEO & Content

Bilingual SEO for property developers

Arabic search behaviour is not a translation of English search behaviour.

Layla Mansour · 6 min read

CRM

The first five minutes after an enquiry

Speed to contact predicts conversion more reliably than lead source.

Karim Adel · 4 min read

Social Media

Short-form video for long-consideration purchases

A ninety-second decision cycle selling an eighteen-month one.

Sara Qureshi · 5 min read

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