Service
Fintech Growth Marketing
Fintech growth is not won at the install. It is won at the first funded account and the second month of use.
What it is
Full-funnel growth for banks, wallets, payments, lending, insurance and investment apps — acquisition, onboarding, activation, lifecycle and compliant communication.
Who it is for
Digital banks, payment providers, BNPL, wealth and trading platforms, and insurtech across the GCC and Egypt.
Deliverables
- Go-to-market and positioning for new products
- App install and user acquisition campaigns
- App store optimisation (ASO)
- Onboarding and KYC drop-off optimisation
- Lifecycle email, push, SMS and WhatsApp journeys
- Referral and loyalty programmes
- Regulator-aware copy review
Our approach
01
Trust
Build credibility before asking for a card or an ID.
02
Acquire
Pay for funded users, not installs.
03
Activate
Remove friction across sign-up and KYC.
04
Retain
Lifecycle journeys that build habitual use.
KPIs we track
- Cost per funded account
- Install-to-KYC completion
- 30-day active users
- Customer lifetime value
Questions
- Do you understand financial regulation?
- We work within central bank and platform financial-services policies, and review copy with your compliance team.
- Which fintech categories do you cover?
- Banking, wallets, payments, lending, BNPL, insurance, trading and wealth.
- Do you do app store optimisation?
- Yes, for both the App Store and Google Play, in English and Arabic.
- Can you lower our cost per funded account?
- That is the metric we optimise for, using creative, audience and onboarding fixes together.
- Do you handle B2B fintech?
- Yes — LinkedIn, account-based marketing and content for merchant and enterprise sales.
Related work
Next step
Ready to grow? Let's plan it together.
Tell us about your project, product or brand and we will come back with a view on strategy, budget and timing.