Benahavís, Spain
The Painite Villas
Illustrative imagery — not verified project photography.
Market
Costa del Sol, Spain
Property type
Ultra-prime villas
Units
6 villas · illustrative
Year
2025 · illustrative
Services
2
The challenge
Presenting a very small collection to a very small audience, without diluting the parent scheme.
Our strategy
A separate, quieter identity for collectors — design inspired by Automobili Lamborghini expressed through architecture and the in-villa car lift rather than through logos.
Launch thinking
The story behind the launch.
Brand narrative
A private collection for those who collect experiences as deliberately as they collect objects.
Tone of voice
Discrete, rarefied and personal; speak to the collector rather than the mass market.
Project USP
A private in-villa car lift within an ultra-limited collection in the Tierra Viva setting.
Illustrative launch thinking; delivered scope and campaign outcomes require client confirmation.
Execution
- Sub-brand positioning within Tierra Viva
- Collector-level presentation materials
- Private viewing and introduction programme
- Delivered scope pending client confirmation; the launch framework above is illustrative
Results
26
Private viewings · illustrative
4
Reservations · illustrative
All results shown are illustrative preview figures, not verified campaign results.
Services used
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