Tbilisi, Georgia
Orbeli Lofts
Illustrative case studyLocation stock imagery — not the project.
Market
Tbilisi, Georgia
Property type
Heritage conversion
Units
38 · illustrative
Year
2024 · illustrative
Services
2
The challenge
Respecting a protected building while selling a contemporary interior.
Our strategy
Let the existing fabric carry the brand; keep the new work quiet.
Launch thinking
The story behind the launch.
Brand narrative
A new life for an old address, where Tbilisi's character remains the main event.
Tone of voice
Craft-conscious, restrained and respectful of the building's history.
Project USP
Heritage conversion in central Tbilisi, with an identity drawn from the existing fabric.
Illustrative launch thinking; delivered scope and campaign outcomes require client confirmation.
Execution
- Identity and art direction
- Photography direction
- Digital launch
Results
145
Launch-month enquiries · illustrative
All results shown are illustrative preview figures, not verified campaign results.
Services used
Next project
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