ROIBUFF
ROIBUFF strategy studio overlooking the Dubai skyline at dusk

Marketing agency & consultancy · Dubai · Cairo

Brands that earn attention. Systems that earn revenue.

Strategy, creative, media and marketing technology under one senior team. One plan, measured against commercial outcomes.

Start a projectSee the work

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Marketing disciplines in-house

0+

Brands and projects served · illustrative

0m

Inventory value marketed (AED) · illustrative

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Leads and funded users generated · illustrative

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Years of combined experience · illustrative

The firm

Growth is built on clarity. We build the clarity, then the demand.

ROIBUFF is a full-service marketing agency and consultancy. We define what a brand stands for, create the work that carries it, and run the media, CRM and WhatsApp systems that turn attention into revenue.

From the first interaction to lasting customer value, we connect insight, creative and technology. Every channel has a purpose. Every decision has a commercial lens.

About the firm
Dubai skyline at dusk near the ROIBUFF headquarters
Cairo skyline at dusk reflected in the Nile, near the ROIBUFF regional branch

Services

Every marketing discipline, under one roof.

01

Branding & Identity

Naming, identity, positioning and the story that carries a brand to market.

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02

Performance Marketing

Demand generation judged on qualified leads, not impressions.

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03

SEO & Content

Compounding organic demand in English and Arabic search.

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04

CRM & Marketing Automation

Lead routing, nurture and pipeline visibility that sales teams use.

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05

Social Media Marketing

Strategy, content and community that build an audience that buys.

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06

Real Estate Project Launches

End-to-end go-to-market, from research to post-launch sales support.

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07

Creative & Content Production

Campaign concepts, design, video, motion and CGI made to perform.

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08

SEM & Paid Search

Google, Bing and Apple Search Ads that capture intent at the right cost.

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09

WhatsApp & Conversational Marketing

WhatsApp Business API, chatbots and broadcast journeys tied to the CRM.

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10

Web & Landing Pages

Fast, conversion-led websites, microsites and campaign landing pages.

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11

Analytics & Conversion Optimisation

Tracking, attribution and dashboards that show what actually drives revenue.

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12

Fintech Growth Marketing

User acquisition, activation and retention for regulated financial brands.

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Our focus

Specialist thinking. Connected growth.

Smartphone showing a digital wallet app against a city skyline

Fintech

From acquisition to activation and retention. App growth, KYC journeys, funded accounts, merchant demand and lifecycle orchestration — built around trust and customer value.

Explore fintech
Dubai skyline at dusk with residential towers

Real Estate

Distinctive brand narratives, project USPs and launch creative. Connected media, broker activation, CRM and WhatsApp journeys that take interest through to a viewing.

Explore real estate

Selected work

Ideas brought to market.

All work
Hand holding a smartphone showing a dark digital wallet app against the Dubai skyline at night

Illustrative imagery · not project photography

NuvoPay

Dubai, UAE

Illustrative
Fintech Growth MarketingPerformance MarketingCreative & Content ProductionSEM & Paid Search
Customer paying by phone at a contactless terminal in a Cairo café at sunset

Illustrative imagery · not project photography

Qasr Payments

Cairo, Egypt

Illustrative
Fintech Growth MarketingBranding & IdentityWhatsApp & Conversational MarketingCRM & Marketing Automation
Contemporary hillside villa with infinity pool overlooking the Mediterranean coastline near Marbella at golden hour

Illustrative imagery · not project photography

Tierra Viva

Benahavís, Spain

Branding & IdentityReal Estate Project LaunchesPerformance Marketing
Ultra-luxury villa terrace with stone surfaces and Mediterranean views in the hills of Benahavís, Spain

Illustrative imagery · not project photography

The Painite Villas

Benahavís, Spain

Branding & IdentityReal Estate Project Launches
Archive aerial view of Deira Islands during construction; historical location imagery, not Flora Isle

Illustrative imagery · not project photography

Flora Isle

Dubai Islands, UAE

Branding & IdentityReal Estate Project LaunchesPerformance MarketingCRM & Marketing Automation
Minimal white beachfront residence with palm trees and turquoise Mediterranean sea on Egypt's North Coast

Illustrative imagery · not project photography

Lumora Residences

Sidi Heneish, North Coast, Egypt

Illustrative
Real Estate Project LaunchesPerformance Marketing

Markets

Five markets, two offices.

We work where our clients sell: the UAE and Egypt from our own offices, and Spain, Serbia and Georgia through established local partners.

UAE · Egypt · Spain · Serbia · Georgia

Industries we serve

Expertise shaped around your business.

Digital banks & wallets

Neobanks, wallets and card programmes acquiring funded customers.

Payments, lending & BNPL

Merchant networks, lenders and BNPL providers growing both sides of the market.

Wealth, trading & insurtech

Investment, trading and insurance platforms where trust is the product.

Real estate developers

Master developers and boutique houses taking new inventory to market.

Brokerages & branded residences

Sales organisations and design-led schemes that need sharper leads.

Our process

Discover. Position. Build. Launch. Optimise.

  1. 01

    Discover

    Market, competitor and customer research. We establish who buys, why, and at what cost.

  2. 02

    Position

    Naming, proposition and messaging. The story every channel will repeat.

  3. 03

    Build

    Identity, creative, websites, landing pages, CRM and WhatsApp architecture.

  4. 04

    Launch

    Paid media, SEO, social, PR, events and app launches across every channel.

  5. 05

    Optimise

    Attribution, lead scoring, CRO and media reallocation until targets are met.

Team

Senior people, on your project.

Meet the full team
M

Marwan

Managing Partner

Dubai

GS

Gitesh Sharma

Senior Marketing Consultant

Dubai

NF

Nadia Farouk

Head of Performance Marketing

Cairo

OH

Omar Haddad

Brand & Communications Director

Dubai

Tools & platforms

The stack we work in.

SalesforceHubSpotZoho CRMMeta AdsGoogle AdsTikTok AdsSnapchat AdsLinkedIn AdsGA4SemrushProperty FinderBayutWhatsApp Business APIApple Search AdsAppsFlyerAdjustMixpanelFirebaseKlaviyoBrazeGoogle Tag ManagerLooker StudioFigmaAdobe Creative Cloud

Insights

Latest thinking.

All insights

Launch Playbooks

What makes a branded-residence launch work

The brand is the easiest part. Sequencing, pricing discipline and broker readiness decide the outcome.

7 min read

Market Reports

Selling Egyptian coastal property to GCC buyers

The North Coast and Red Sea sell on a short calendar. Reaching Gulf-based Egyptians requires a different clock.

6 min read

Performance Marketing

Cost per qualified lead is the only media metric that matters

Impressions, clicks and raw lead counts all flatter the wrong campaigns.

5 min read

Next step

Ready to grow? Let's plan it together.

Tell us about your project, product or brand and we will come back with a view on strategy, budget and timing.

Register your projectTalk to us